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Filmmakers support shark conservation efforts of Oceana and WildAid

ATLANTIC CITY, NJ (May 1, 2017)-  Great White Shark, an IMAX® film, comes to The IMAX® Theatre at Tropicana at Tropicana Atlantic City May 27 through early 2018.  Great White Shark unravels the mystery of the creature we love to fear—the much maligned, misrepresented and misunderstood great white shark—and goes to the depths of human daring to tell the true story of its role atop the oceanic food chain.

“Our mission is to change people’s attitudes toward the great white,” said Steve McNicholas, co-director of the film. “It’s not the menacing, evil predator it’s made out to be. It’s simply performing its crucial role at the top of the ocean’s food chain. Great whites are not monsters any more than the polar bears or lions that we revere.”

Three years in the making, Great White Shark takes viewers around the world to great white hotspots: the crystal clear waters of Mexico’s legendary Guadalupe Island; newly-discovered shark territory around Stewart Island off the southernmost tip of New Zealand; the bone-chilling waters of South Africa’s “flying” great whites; and finally to the California coast near heavily-populated Los Angeles. The film examines what we know about these incredible animals through the eyes of several people whose lives and work have become inextricably linked to the great white.

Using revolutionary high-speed, digital IMAX cameras in South Africa, filmmakers captured the great white breaching for the first time in 3D. The film is available in 2D and 3D versions.

Distributed by Giant Screen Films, Great White Shark is produced by Yes/No Productions and Liquid Pictures 3D. It is narrated by acclaimed stage and film actor Bill Nighy.

To gain worldwide awareness of the plight of all sharks, Great White Shark has teamed with notable international conservation organizations Oceana and WildAid to educate viewers about the fate of sharks at the hands of Earth’s greatest predator of them all—humans.

 “Over one-third of all open-ocean shark species are endangered and up to 73 million sharks are killed by fishermen every year to make shark fin soup that is sold throughout Asia,” said Peter Knights, Executive Director of WildAid. “A shark is finned and 98% of the shark is dumped back into the ocean to die.”

Dr. Geoff Shester, California Program Director of Oceana, said that juvenile great whites are regularly caught as by-catch in gillnets in certain fisheries off California and Mexico, yet scientists estimate only a few hundred adult and juvenile great white sharks remain in the entire West Coast population. Oceana is working to protect this population of great whites by winning endangered species status for these sharks from the State of California and U.S. federal government.

“Their future is now in our hands,” said Shester. “Listing great white sharks as an endangered species is the best way to afford reasonable protections from fishing, while promoting research to ensure they remain part of the ocean ecosystem for another million years to come.”

“WildAid is very pleased to be associated with this film that will help us raise public awareness and educate people about the real danger to sharks.”

D.J. Roller, Producer and Director of Photography for Great White Shark, said the film dazzles because his uniquely designed camera enabled him to capture much higher resolution and better slow motion underwater than ever before.

“We were determined to bring audiences something truly ground-breaking in a shark film,” he said.

Tickets to see the Great White Shark 3D at The IMAX® Theatre at Tropicana are $13 and are available to purchase at the IMAX® Box office and on www.ticketmaster.com. Tickets go on sale Monday, May 8. Show time is 12 p.m. daily.

The IMAX® Theatre at Tropicana is located at Brighton and Boardwalk in Atlantic City.  For information on tickets and show times, please visit the website at www.tropicana.net.

About Giant Screen Films:

Giant Screen Films (GSF) is one of the world’s leading large-format/giant screen film production and distribution companies. GSF’s mission is to create and share films that push the boundaries of the large-format medium, challenging the imaginations of children and adults alike. At the core of this mission is a dedication to the partnerships that bring a diverse range of subjects to the screen and, through meaningful educational collaborations, extend each film’s impact beyond the theater. AVAILABLE IN 2D AND 3D FORMATS www.greatwhitesharkfilm.com

About Yes/No Productions:

Founded in 1992 by Luke Cresswell and Steve McNicholas, Yes/No Productions was originally established to manage the enterprise of their world-renowned rhythm based show, STOMP. Since its founding, Luke and Steve created and developed critically-acclaimed large-format and feature length films and diverse and imaginative programming for network and cable television, including an Emmy-nominated and award-winning HBO special. They have also created television commercials for Toyota, Target, Heineken and Australian Apples and continue to manage STOMP.

Yes/No Productions is also committed to making immersive 3D films that take the audience on an inspirational journey while addressing environmental issues that affect us all.

About Liquid Pictures 3D:

One of the most experienced production companies currently working in 3D films and television, Liquid Pictures produces and collaborates with many of the world’s leading media companies. The company’s creativity and expertise spans stereoscopic production; from designing its own groundbreaking 3D camera systems, refining shooting techniques and 3D workflow to final screen presentation in 3D theaters and homes. The proprietary Liquid Pictures 3D Digital Cinema Camera System technology stands among the most advanced in the world.

The multi-award-winning Liquid Pictures team and its founder, producer, cinematographer and visual artist D.J. Roller have contributed to several landmark 3D films, including Ghosts of the Abyss 3D, U2 3D, Journey to the Center of the Earth, Wild Ocean and The Last Reef: Cities Beneath The Sea.

About Oceana:

Oceana is the largest international advocacy group working solely to protect the world’s oceans. Oceana wins policy victories for the oceans using science-based campaigns. Since 2001, the group has protected millions of square miles of ocean and innumerable sea turtles, sharks, dolphins and other sea creatures. More than 550,000 supporters have already joined Oceana. Global in scope, Oceana has offices in North, South and Central America and Europe. To learn more, please visit: www.oceana.org.

About WildAid:

WildAid is the only organization to focus on reducing the demand for wildlife products with the strong and simple message: when the buying stops, the killing can too. WildAid works with Asian and Western celebrities and business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching up to one billion people per week in China alone. For more information: www.wildaid.org.

About Bite-Back:

Bite-Back is an energetic, innovative and pioneering shark and marine conservation charity with a clear focus and a ‘let’s get things done’ attitude. Bite-Back is running successful campaigns to end the sale of shark fin soup in Britain. It is busy exposing UK retailers that profit from shark-derived products and inspiring them to stop. It is challenging the UK’s leading supermarkets to end the sale of vulnerable fish and changing the way Britain goes shopping.

Bite-Back’s campaigns have been shaped by the fact that over-fishing is the single biggest threat facing the marine environment and that over-consumption is the root cause. For that reason, Bite-Back’s campaigns set out to ‘buy time’ for the marine environment by lowering consumer and retailer demand for threatened marine life and therefore the urgency to hunt for key species including sharks, swordfish, marlin, monkfish and skates/rays

About IMAX Theatre at Tropicana

IMAX® Theatre at Tropicana is the region’s only official Certified Giant Screen theatre with a bigger, bolder, better viewing experience. Moviegoers receive a discounted parking rate of $5 in the Tropicana enclosed self park garage. Must obtain voucher when picking up tickets from IMAX Box Office.  For group sales please contact Dorothy at 609-340-4452 or dgriggs@tropicana.net. The IMAX Theatre at Tropicana is located on the third level of the Quarter in the Tropicana Atlantic City in Atlantic City, NJ. 

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation.  More information about the Company can be found at www.imax.com.  You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

About Tropicana Atlantic City

Tropicana Atlantic City is a 24-hour gaming destination located on the beach and Boardwalk. Featuring 2,047 hotel rooms and home of The Quarter, a 200,000 square foot entertainment complex, Tropicana is the premier resort in Atlantic City. With 24 restaurants, 25 shops, 18 bars and lounges, 2 pools, an IMAX Theatre and a spa, Tropicana was highlighted as one of the “Coolest Casinos in the World” by PopSugar. The TROP ADVANTAGE® Club has been voted “Best Players Club” by Casino Player Magazine. Since 2015, Tropicana completed over $90 million in renovations, including its spectacular Multimedia Light and Sound Show, the addition of AtlantiCare LifeCenter Fitness, Garces restaurants, renovations to over 900 hotel rooms, casino and more.

Must be 21. Gambling Problem? Call 1-800-GAMBLER. For more information, visit the official Web site at www.tropicana.net or:

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