“As the average American movie screen grows smaller and smaller, as palaces are phased out for multiplexes, why isn't IMAX the natural home for the great Hollywood epics?"
- Roger Ebert, Chicago Sun-Times

Now the extraordinary visual clarity and sound quality of IMAX presentations does transform 35mm live action films through digital re-mastering using IMAX's new patented proprietary software IMAX DMR.

PROPRIETARY SOFTWARE CREATES AN EXTRAORDINARY NEW FILM EXPERIENCE
IMAX digital re-mastering starts by converting a 35mm frame into digital form at very high resolution, capturing all the detail from the original. Our proprietary software mathematically analyses and extracts the important image elements in each frame from the original grainy structure to create a pristine form of the original photography. This is the most complex step in IMAX digital re-mastering.

HOW DO YOU MAKE 35MM MEET THE IMAX STANDARD?
The image on a 35mm film frame is comprised of a fine grain structure like that of all photographic images. This grain when projected on to the IMAX screen looks like a TV channel with bad reception. IMAX DMR removes this grain while preserving the quality of the underlying image making what you see on the screen crystal clear.

DIGITALY RE-MASTERED, REFINED, AND RESIZED!
To create the brightness and clarity that audiences have come to expect from The IMAX Experience®, IMAX uses a proprietary computer program to make the images sharper than they were originally, while colors are adjusted for the unique technically superior characteristics of the IMAX screen. The completed re-mastered film is then transferred onto the world's largest film format, IMAX 15-perforations 70mm.

IMAX SOUND – CRYSTAL CLEAR AND FREE FROM DISTORTION
IMAX has always delivered incredible six channel multi-speaker sound that helps puts audiences in the picture. IMAX recreates this immersive experience for IMAX DMR. IMAX DMR recreates each film's original soundtrack, adding another sonic dimension to upgrade the original movie soundtrack to IMAX standards.